Michael Bloomberg on His Game Plan for Trump Political Ads and the Super Bowl

Michael Bloomberg on His Game Plan for Trump Political Ads and the Super Bowl

February 9, 2020 52 By Sebastian Fry


-These ads
that you’re running now. You spent I think I said $240
million or something on ads. You’re running them,
and what I’ve read and seen online and stuff
is that you pick exactly where to air these ads,
meaning — This is what I heard, and you
don’t have to say yes or no. That if Donald Trump
happens to be in Washington, there’s extra ads in Washington. -Yes, you can do that,
but you also have different ads for different parts
of the country because different parts
of the country have issues that
they really care about. And so it’s exactly the same as
if you were selling a product. You try to target the ads to
where your likely customers are. And there’s a whole science
about this, and that’s what Facebook
and companies like that — They sell information so you
know where to send your ads, and every company does it,
and every campaign does it. -Yeah, and you — I think
you’re getting under his skin a little bit because —
-Well, I sure hope so. I’m trying.
-He’s given you a nickname, and once you get that,
you’re off to the races. [ Laughter ] -Look, if you get under his skin
and he comes back at you, it is because he thinks
that you can beat him. -Hmm.
-That’s what gets him going. And I do think that I know how
to compete with Donald Trump and beat him. And what I’ve got to do is get
through the Democratic primary so that I have that opportunity. -You’re running a Super Bowl ad.
-Super Bowl ad. -Yeah, that’s a major —
That’s a big deal. -No Clydesdales. -Oh, come on!
No spoilers. Yeah. But what will we see?
Why do a Super Bowl ad? -Well, I can’t tell you,
because if I told you, I’d have to shoot you,
but I wouldn’t want — -Appreciate that. Thanks.
-Yeah. No, the Super Bowl, because an enormous number
of people watch it, but also the press writes
about the ads in advance. They all know what the ads are
because everybody tells them ’cause you want
to get more publicity. And with all the people watching and all the extra publicity
about it, it’s worth the money. At least that’s the argument. But this is an ad
that is a very serious ad. It’s not about selling
corn chips and beer. -Mm-hmm.
-It is a serious ad about an issue that I think
the country does care about and should care about. And so whether
I get elected or not, I want people to understand
what we have to do to make this country better. [ Cheers and applause ] -You are — Your numbers are going up. You’re going up in the polls.
-Yeah. -One recent poll said that
I think you’re polling fourth. -Yeah.
-Do you pay attention to these polls and…?
-A little bit. It’s nice when the numbers
come out in your favor. When the numbers
aren’t in your favor, you say the polls don’t matter. -[ Laughs ] Yeah.
It’s like winning an Emmy. -Exactly right. You can’t
sit there all the time — Well, you’ll win an Emmy, yeah.
-Thank you. Thank you. -If I voted,
you’d be in good shape. -Thank you. I appreciate it.
All right. -No, but you have to go and
you have to just keep focusing. What I’m going to do is try
to visit as many people in as many states as I can,
answer their questions, tell them why I think
they should vote for me, why I can do the job based on my experience before
as mayor. And if they do, they do, but you can’t sit there
and worry about — The only poll that matters is when everybody goes
to the election booth. -Yeah.
-And so we’ll see. -Well, this is interesting,
because you were a registered Democrat, Independent —
is that correct — and then Republican? -Democrat, Republican,
Independent, Democrat. I know something
about partisan politics. I’ve been everything.
-[ Laughs ] Wow. So, do you think
that there’s a way that Democrats and Republicans
can work together? -Well, we have to do
something about it. There’s two reasons
to run for president. One is to replace Donald Trump,
and number two is to pull this country together,
and we are in the situation — [ Cheers and applause ] We’re in a situation
where nobody talks to each other anymore, and you go to
the Senate office buildings — They won’t even sit at
the same table and have lunch. Unless people
talk to each other, you can’t get all the good ideas
and you can’t come together to change the world so that
we can all lead a better life. It’s a disgrace
the way nobody’s talking, and somebody’s
got to pull them together, and I think I know
how to do that. I did that in New York. We had a Republican Senate
and a Democratic House and a city council that was
sort of a mixture. And I think in 12 years we got virtually every piece
of legislation we needed passed, and you do it by going
and talking to people and convincing them,
and I convinced the Republican Senate
to pass gay marriage long before anybody else
had even heard of gay marriage. And that’s —
[ Cheers and applause ]